Coke seems to be for the "now" generation ... and they're certainly pitching some of their advertising at the tech savvy, mobile-phone crowd. They've started advertising Lime Coke on billboards in the city - and on some of the static (non-rolling) boards, they've incorporated an infrared port so you can download free phone ringtones, animated screensavers or wallpaper to your mobile. The ringtone I have is the sound of a Coke being opened and poured. Not sure how well it would work as a tone, but it's fun to play!
Coke seems to be for the "now" generation ... and they're certainly pitching some of their advertising at the tech savvy, mobile-phone crowd. They've started advertising Lime Coke on billboards in the city - and on some of the static (non-rolling) boards, they've incorporated an infrared port so you can download free phone ringtones, animated screensavers or wallpaper to your mobile. The ringtone I have is the sound of a Coke being opened and poured. Not sure how well it would work as a tone, but it's fun to play!
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