The more popular wireless internet gets, and the more affordable, the slower is my connection. I am not the world's most patient person, especially when waiting for a multiMB podcast to download, or for a bandwidth heavy page to load. But it's not just frustration - it's absolute frustration because I am being trapped on web pages that I find unappealing. A Canadian study says we can tell in the blink of an eye, literally, whether we like the look of a web page or not - and that influences our experience with the rest of the site.
"If the first impression is negative," said the researchers "you'll probably drive people off." That's if you can actually get enough oumph from your ISP to be able to leave the site!
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