Next question: do you Google yourself on a regular basis? (That would probably be a vanity search.) It seems that only 3% of users do it on a regular basis, while (and there it is again, wonder if it's the same) 22% search on themselves "every once in a while", and the vast majority of folk (74% - and that, ahem, would include me) have only checked their online presence once or twice (well, maybe a couple more), according to the report.
But perhaps one of the best things to come out of the report were the classifications about people and their level of concern about their personal information available online and whether they do anything to limit that data:
- The Confident Creatives
- The Concerned and Careful
- The Worried by the Wayside
- The Unfazed and Inactive
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