Media monitoring

A piece in the Stay in Touch column in today's Sydney Morning Herald tells of the $5 million spent annually in NSW on media monitoring for the government. I remember media monitoring in the good old days when the service would go through all the press/radio/etc for mentions of a person or a product, and then send copies of the clippings through. That probably still happens - but it's gone a bit high tech - it seems the politicians rating mentions are now sent an SMS - which apparently can be fairly annoying for those who are hanging around with the "media-popular". And possibly a little disheartening for those who aren't - which is why it was so nice of SIT to conclude the piece with:

And a big hello to Local Government Minister Kerry Hickey and Aboriginal Affairs Minister Milton Orkopoulos - only fair that lesser-know frontbenchers get some SMS action from Media Monitors.