Checking the news online this morning, I clicked on one of the ten most popular stories links at smh.com.au and saw a story about Coke and the Australian Dental Association's concern about a full page ad the (among other things) drink company is using. The advertisement on the same "page" as the story was for Colgate (see screen grab); it will be interesting to see if the same juxtaposition happens in the hard-copy newspaper.
Wednesday, October 15, 2008
Placement
Checking the news online this morning, I clicked on one of the ten most popular stories links at smh.com.au and saw a story about Coke and the Australian Dental Association's concern about a full page ad the (among other things) drink company is using. The advertisement on the same "page" as the story was for Colgate (see screen grab); it will be interesting to see if the same juxtaposition happens in the hard-copy newspaper.
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