Wednesday, December 03, 2008

D'oh to Bold move

In a move that has angered some, including mothers who think the timeslot inappropriate, a local Sydney television station has replaced its 6pm re-runs of "The Simpsons" with "The Bold and the Beautiful". I was quietly confident that this move would be met with stony silence and viewers staying away in droves - leading to a station re-think - but not to be. The bold Bold move has resulted in increased ratings for the soap - 20% higher than usual - due it seems to "working professionals" being able to watch in real time rather than having to timeshift by taping it for later viewing. So with figures like this, chances are those yellow people will not soon be moved back into the 6pm timeslot ... providing yet another reason to attach a DVD player to the television!

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