Monday, June 01, 2009


It's not just businesses that are being downsized. Latest published news - via news item and advertisement - is that Mars Australia (provider of Mars Bars and other confectionery) has announced that - in the interest of public health - they are downsizing their bars to make them lighter. The Mars Bar itself will now weigh 53g instead of 60g. The only thing that isn't set to drop is the price. Which isn't surprising since there have been other products in the marketplace that have been dropping their size but not their price over the last little while. At least Mars has been upfront with it - even though it could also have mentioned that it was still after a healthy profit margin and that the slim down might be more beneficial for it than ... no, wait, as nutritionist and GP Manny Noakes has been quoted as saying "... paying the same for less is not a bad thing". Hmmm.

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