But it's not necessarily a new idea because the man at the newsagency said he had been trying to explain what a great and easy concept it was to someone over a year ago. A company is marketing Fresh Ink -printer ink cartridges which are categorized by pictures. So instead of buying a Canon BCI cartridge - you buy a Strawberry. A sticker comes with each cartridge so you can put it in a safe place - and, just in case you tire of the novelty (or they go out of business - please no!) it also gives the real model of the cartridge so you can purchase one elsewhere. Oh, and did I mention that even though they aren't brand name, their use won't void your printer's warranty - or so the man at the newsagency said.