Wednesday, August 08, 2007

Carrots McMMM

So, tell us again who says that advertising doesn't work? Recent research with preschoolers found that, in their taste tests, as long as food was in a McDonalds' wrapper, it tasted better than food that wasn't. Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the Golden Arches packaging. Just two of the 63 children studied said they'd never eaten at McDonald's, and about one-third ate there at least weekly. Or maybe advertising doesn't work as well as some people think - because, surprisingly, not all recognized the McDonalds' logo (but they did know McDonalds!).

No comments: