Tuesday, May 19, 2009

The power of advertising

An ad in The Daily Telegraph has two pieces of good news: you can get a copy of the Telegraph with your Breakfast McValue Meal®; the other - tall people get paid more. What they don't mention - and I can't understand why - is that the same recent research that found that taller people get paid more also found that here in Australia at least, overweight people are also paid more - although they didn't say whether overweight people get paid more than tall people, or if tall people who are overweight get paid more twice. The ad also doesn't mention Maccas/McDonald's by name - just has the name of the product and the big yellow M and the "i'm lovin' it®".

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