Thursday, December 06, 2007

Habitat help

The "real" Erin Brokovitch was on New Zealand television the other evening (well, the first week in November), advertising a NZ law firm (Noel Leeming). In the course of the ad, she mentioned her favourite film - which was not "Erin Brokovitch" but rather "Pay It Forward". It was fitting in the context of the ad because it wasn't blatant advertising ... it was promoting Habitat for Humanity initiative which, according to the web, is a nonprofit, ecumenical Christian housing organization. There's a bit of this going around. In South Africa there are major offshore initiatives to help build houses to replace the dwellings in "townships" aka "informal settlements" aka "shanty towns".

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